Marketing and Business Development Specialist

Are you a strategic thinker with a knack for driving business growth? Do you thrive in a dynamic environment where your creativity and tactical skills can make a real impact? We are seeking a passionate and results-oriented Marketing and Business Development Specialist to join our team and elevate our firm's marketing and business development initiatives to new heights.

About the Role:

As our Marketing and Business Development Specialist, you will play a crucial role in shaping and executing our firm's marketing and business development strategies. This highly visible, hands-on position offers close collaboration with senior leaders, providing you with the opportunity to contribute to revenue-generating initiatives, deepen client relationships, and support our attorneys in their marketing efforts.

Key Responsibilities:

Marketing

• Craft compelling pitch materials, brochures, presentations, newsletters, website content, and other marketing collateral that highlight our firm's value and client benefits.


• Develop and support impactful event presentations.


• Create and measure the effectiveness of our marketing campaigns, including social media platforms.


• Collaborate with attorneys to drive new business, expand existing relationships, and generate demand.


• Produce and manage webinars and other marketing-oriented events.


• Recommend, direct, and support traditional marketing activities to position the firm for success with desired clients.

Business Development

• Conduct client research to support business development efforts.


• Set priorities, manage projects, delegate tasks, and mentor team members effectively.


• Regularly review and consult with attorneys to ensure their bios, practice descriptions, and mailing lists are current.


• Act as a catalyst, encouraging and supporting attorneys to engage clients, sell, and cross-sell firm services.


• Stay informed about industry, legal, and business trends to identify new business development and promotional opportunities.


• Perform other duties as needed to achieve firm goals and objectives.