Product Marketing Manager

HNP: Product Marketing Manager

Reporting to: VP Ad Product Marketing & Strategy

Location: Houston, TX

“We must be alarmingly enterprising and startlingly original. We must be honest and fearless. And we must spark a revolution.”  William Randolph Hearst, 1887

Hearst has quietly become one of the most profitable and diversified media and information companies in the U.S., with more than 360 businesses. In addition to its interests in magazines (300+ publications), and television (A&E, ESPN, 31 TV stations), Hearst owns and operates a premier portfolio of 85+ local digital and print news/media brands reaching over 60M consumers each month. Managed within the HNP (Hearst Newspapers) division, these brands include Hearst Bay Area - SF Chronicle | SFGATE.com, Houston Chronicle Media Group | CHRON.com, Hearst Connecticut Media Group | ctpost.com, Hearst Media San Antonio Group | SA Express-News |mySA.com, Albany Times Union | timeunion.com, Texas / Midwest Community assets and many more.

HNP has achieved record profit growth and built a reputation for delivering award-winning news content and innovative digital advertising solutions to businesses of all sizes.  Our world-class sales organization, local to each of our market-leading news/media outlets, has been integral to this success, and we are seeking a Product Marketing Manager to fuel our continued growth for many years to come. 

Reporting to the VP of Ad Product Marketing & Strategy, you will play a key role in launching new and enhanced digital advertising products.  Responsibilities will include crafting messaging and positioning for new digital ad products/features and creating sales enablement assets (i.e., sales presentations, packaging, training, case studies).

This role presents a unique opportunity to have a direct impact on sales growth.  Key elements to success in this role include cross-departmental collaboration, project management skills, intellectual curiosity for local advertising and media trends, exceptional positioning development skills, and a highly motivated self-starter mindset.

Responsibilities

• Develop Differentiated Messaging and Sales Tools:
  
  
  
  • Utilize internal and external research to develop sales and marketing collateral that highlights Hearst’s unique value proposition and measurable impact for advertisers.
  
  
  • Support global training, and product experts to identify opportunities to level up our go-to-market execution.
  
  
  • Assist in creating market-ready sales packages in collaboration with sales, marketing and product management teams, supported by industry research and competitive benchmarking. 
  
  


• Project Management of New Advertising Product Rollouts
  
  
  
  • Assist in product launch functions: plan, create and lead the cross-functional launch of new advertising product releases, and execute the marketing elements of the rollout.
  
  
  • Schedule and update our Ad Product Roadmap in collaboration with product owners across several digital advertising disciplines – Interactive Content Experiences, Native Advertising, High-Impact Ad Units, 3^rd Party Digital Marketing Services (i.e., Social Media Marketing, Content Syndication, Local Commerce Search Engine Optimization, Video Advertising).
  
  
  • Develop a post-launch process to track and assess new products based on advertiser and sales feedback, product effectiveness, revenue target achievement, ease of advertiser onboarding, and quality of fulfillment.
  
  


• Gather and Translate Internal and External Market Intelligence:
  
  
  
  • Leverage the research team for (national and local media spending trends) and competitive intelligence gathering to inform product strategy, product positioning, differentiation, and sales training. 
  
  
  • Assist in discovering market opportunity for new products and crystalize the needs/wants/pain points of our target advertiser personas (i.e., business size, industry, location)
  
  

Requirements

• 3-5 years of experience in a strategic marketing role at a progressive media or B2B technology company.


• Experience in developing sales collateral, messaging etc… with sales, design teams and product teams.


• Project management experience. 


• Strong experience with Salesforce.com or equivalent CRM.


• Experience developing pricing and go-to-market incentives for a package-based product set.


• Excellent verbal communication skills.


• Passionate and focused.


• Relentless and hardworking.


• College degree required; MBA preferred.

What’s in it for you?

• Competitive salary + bonus


• Medical, Dental, and Vision Coverage


• Paid time off


• 401K with company match

About Hearst Newspapers:

With 2,500 employees across the nation, HNP encompasses a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. 

At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired.  

Be a part of something bigger – your headline awaits.

Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at hnpemployment@hearst.com.  Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.

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