Digital Marketing Manager to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences.
Essential Duties
Implement, monitor and improve PPC campaigns
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads
Work with social media team to design, build and maintain our social media presence through paid promotions
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies with internal teams
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
Proven success implementing and improving PPC campaigns for conversions
5+ years’ experience in digital marketing – B2B experience required
BS/MS degree in marketing or a related field
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Expert level experience in setting up and optimizing Google Adwords campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Expert level knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement