Graphic Designer

The Graphic Designer reports to the National Creative Director and is responsible for enhancing the Parkway brand as well as the Parkway portfolio brands. This individual will collaborate with the marketing + creative team to create compelling graphic design materials that support business objectives and resonate with target audiences.

Focus Areas of Responsibility

• Develop and maintain brand guidelines and ensure consistency across all marketing materials. 
• Design and create a variety of graphic assets, including: 
• Brand collateral (logos, business cards, stationery)
• Marketing materials (brochures, flyers, presentations)
• Digital assets (website development, social media graphics, email templates)
• Print materials (annual reports, advertisements)
• Environmental graphics (signage, murals)
• Collaborate with corporate and property teams to create cohesive and effective campaigns. 
• Track and analyze the performance of graphic design elements to inform future creative decisions and measure campaign effectiveness. 
• Stay up-to-date with industry trends and emerging technologies to ensure the company's creative output remains innovative.

Qualifications

• Bachelor's degree in Graphic Design or related field
• Minimum of 2 years of experience in graphic design 
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
• Experience with Sharepoint, Figma, Webflow, or other relevant design tools
• Portfolio demonstrating strong design skills and ability to adapt to different styles and industries
• Excellent communication and collaboration skills
• Ability to work under pressure and meet deadlines

Additional Skills

• Ability to maintain all information with the highest degree of confidentiality
• Ability to thrive in a fast-paced and deadline-oriented environment
• Exceptional follow-through skills
• Proactive problem-solving abilities   
• Passion for strategic brand marketing
• Exceptional communication skills
• Fiscally responsible and uses reasoned judgment
• Ability to plan and think “outside of the box”   
• Ability to receive feedback and criticism genuinely and with respect