Pay Rate: $17.00 to $20.00 (Per Hour)
Our Store is located near Austin, TX
About the Role:
We're seeking a creative and energetic individual to join our team as a Grassroots
Marketing Coordinator! In this role, you'll be responsible for developing and
implementing engaging, community-driven marketing initiatives that build brand
awareness, generate leads, and drive traffic to our stores. You'll be the point person for
all things grassroots, from planning and executing events to building relationships with
key stakeholders. If you're passionate about building authentic connections and
fostering organic brand growth, this is the perfect opportunity for you.
Responsibilities:
? Grassroots Campaign Development & Execution
? Research and identify potential grassroots marketing opportunities aligned with
brand goals and trade area(s)
? Develop and implement impactful grassroots campaigns, including in-store
events, partnerships, and outreach.
? Manage all aspects of campaigns, including logistics, budgeting,
communication, and reporting.
? In-Store Event Management
? Plan and execute In-store events, ensuring smooth operation and brand
consistency.
? Manage event logistics, including store level communication, vendors as
needed, outside partners, photography/videography, and promotional materials.
? Create a positive and memorable experience for guests.
? Community Engagement:
? Build and nurture relationships with key stakeholders and influencers within the
store trade areas.
? Develop and manage contacts database and execute outreach and follow up.
? Develop partnerships within the community.
? Data & Analytics:
? Track and analyze campaign performance to measure success and identify
areas for improvement.
? Report on campaign results to the Director of Marketing and develop
recommendations for future initiatives.
? Staying on Top of Trends:
? Stay up-to-date on the latest grassroots marketing trends and best practices.
? Research emerging platforms and technologies for potential future ideas and
for integration into campaigns.